UPD: improved install process.

setup.py

@@ -21,7 +21,7 @@ class SetupPythonEnvironment(MyCommand):
 
     def run(self):
         python_bin = sys.executable if sys.executable else 'python'
-        path = 'env/python'
+        path = os.path.join('env', 'python')
         prompt = '(dav)'
 
         print('Creating new python environment in {path}'.format(path=path))
@@ -30,12 +30,50 @@ class SetupPythonEnvironment(MyCommand):
                ' {path}'.format(bin=python_bin, path=path, prompt=prompt))
         os.system(cmd)
 
-        print('Depending on your operating system and shell,')
-        print('you should enter the new environment by running')
-        print('ONE of the following commands:')
-        print('>  source %s/bin/activate' % path)
-        print('>  %s/Scripts/activate.bat' % path)
-        print('>  %s/Scripts/activate.ps1' % path)
+        print('')
+        print('Depending on your operating system or command shell,')
+        print('you should activate the new environment for this shell session')
+        print('by running ONE of the following commands:')
+        print('- Windows:    %s' % os.path.join(path, 'Scripts', 'activate'))
+        print('- C Shell:    source %s/bin/activate.csh' % path)
+        print('- All others: source %s/bin/activate' % path)
+
+
+class QuickSetup(MyCommand):
+    description = 'create a typical installation for developing'
+
+    def run(self):
+        python_bin = sys.executable if sys.executable else 'python'
+        django_project_path = 'env/django'
+        mgmt_script = os.path.join(django_project_path, 'manage.py')
+
+        sys.stdout.write('Install distribution in development mode...\n')
+        self.run_command('develop')
+
+        sys.stdout.write('Setup django project in {}...\n'.format(django_project_path))
+        cmd = 'django-dav-admin setup {}'.format(django_project_path)
+        os.system(cmd)
+
+        sys.stdout.write('Enable modules...\n')
+        modules = ['dav_auth', 'dav_events']
+        for m in modules:
+            cmd = '{bin} {mgmt} enable_module {module}'.format(bin=python_bin,
+                                                               mgmt=mgmt_script,
+                                                               module=m)
+            os.system(cmd)
+
+        sys.stdout.write('Make database migrations...\n')
+        cmd = '{bin} {mgmt} makemigrations'.format(bin=python_bin, mgmt=mgmt_script)
+        os.system(cmd)
+
+        sys.stdout.write('Create database...\n')
+        cmd = '{bin} {mgmt} migrate'.format(bin=python_bin, mgmt=mgmt_script)
+        os.system(cmd)
+
+        sys.stdout.write('Create superuser \'root\'...\n')
+        cmd = ('{bin} {mgmt} createsuperuser'
+               ' --username root').format(bin=python_bin, mgmt=mgmt_script)
+        os.system(cmd)
 
 
 if sys.version_info.major != 2:
@@ -46,12 +84,13 @@ if sys.version_info.major != 2:
 setup(
     name='django-dav-events',
     version='1.0',
-    description='A django based web application project to submit DAV Events.',
-    url='https://www.heinzelwelt.de',
+    description='A django based web application project to organize DAV Events.',
+    url='https://heinzel.alpenverein-karlsruhe.de',
     maintainer='Jens Kleineheismann',
-    maintainer_email='heinzel@heinzelwelt.de',
+    maintainer_email='heinzel@alpenverein-karlsruhe.de',
     cmdclass={
         'mkpyenv': SetupPythonEnvironment,
+        'quickdev': QuickSetup,
     },
     packages=find_packages(),
     include_package_data=True,