UPD: i like it now.

Makefile

@@ -3,10 +3,14 @@ REPO_URL := https://heinzelwelt.de/vcs/python/django-test
 REPO_DIR := src/$(APPLICATION_NAME)
 IMAGE_NAME := $(APPLICATION_NAME)
 
+HOST_PORT := 80
+CONTAINER_PORT := 80
+
 DOCKER := docker
+DGOSS  := dgoss
 GIT    := git
 
-.PHONY: default help image test-run dist-clean
+.PHONY: default help image test test-run dist-clean
 
 default:	image
 
@@ -17,12 +21,18 @@ $(REPO_DIR):
 	$(GIT) clone $(REPO_URL) $@
 
 $(IMAGE_NAME):	$(REPO_DIR)
-	$(DOCKER) build -t $(IMAGE_NAME) .
+	$(DOCKER) build --build-arg APPLICATION_NAME=$(APPLICATION_NAME) -t $(IMAGE_NAME) .
 
 image:		$(IMAGE_NAME)
 
+test:
+	$(DGOSS) run $(IMAGE_NAME)
+
 test-run:
-	$(DOCKER) run -ti --rm -p 80:80 $(IMAGE_NAME)
+	$(DOCKER) run -ti --rm -p $(HOST_PORT):$(CONTAINER_PORT) $(IMAGE_NAME)
+
+enter:
+	$(DOCKER) run -ti --rm -p $(HOST_PORT):$(CONTAINER_PORT) --entrypoint /bin/bash $(IMAGE_NAME)
 
 dist-clean:
 	-rm -rf $(REPO_DIR)