UPD: i like it now.

container-filesystem/setup-application.sh

@@ -0,0 +1,52 @@
+#!/bin/sh
+
+### config ###
+PROJECT_REPO="git+https://heinzelwelt.de/vcs/python/django-test"
+SETUP_COMMAND="django-test-admin"
+
+INSTALL_DIR="${HOME}"
+VENV_DIR="python"
+DJANGO_DIR="django"
+DJANGO_MAIN_MODULE="main"
+
+### argv ###
+if test "$1" != "" ; then
+	if test "$1" != "-" ; then
+		INSTALL_DIR="$1"
+	fi
+	shift
+fi
+if test "$1" != "" ; then
+	if test "$1" != "-" ; then
+		PROJECT_REPO="$1"
+	fi
+	shift
+fi
+
+VENV_PATH="${INSTALL_DIR}/${VENV_DIR}"
+DJANGO_PATH="${INSTALL_DIR}/${DJANGO_DIR}"
+DJANGO_SETTINGS_FILE="${DJANGO_PATH}/${DJANGO_MAIN_MODULE}/settings.py"
+
+### action ###
+echo "Setup application in $INSTALL_DIR"
+mkdir -p "$INSTALL_DIR"
+echo "Setup python environment"
+python3 -m venv "${VENV_PATH}"
+source "${VENV_PATH}/bin/activate"
+pip install --upgrade pip
+echo "Install application from $PROJECT_REPO"
+pip install "$PROJECT_REPO"
+echo "Setup django project"
+$SETUP_COMMAND setup "${DJANGO_PATH}"
+echo "Collect static files"
+python3 "${DJANGO_PATH}/manage.py" collectstatic --noinput
+
+echo "Disable DEBUG mode"
+cat <<E-O-H >> "$DJANGO_SETTINGS_FILE"
+
+ALLOWED_HOSTS = ['*']
+DEBUG = False
+E-O-H
+
+echo "Done"
+### end ###