UPD: everything is better now :)

README.rst

@@ -5,7 +5,7 @@ Docker container for django-test.
 
 DESCRIPTION
 ===========
-The docker image is derivated from
+The django-heinzel docker image is derivated from
 Fedora image (https://hub.docker.com/_/fedora).
 
 It will contain and run
@@ -17,13 +17,17 @@ It will contain and run
 
 BUILD
 =====
-- ``git clone https://heinzelwelt.de/vcs/python/django-test``
+- ``make``
+
+or alternatively the *long* way:
+
+- ``git clone https://heinzelwelt.de/vcs/python/django-test src/django-test``
 - ``docker build -t IMAGE_NAME .``
 
 
 USAGE
 =====
-- ``docker run -d -p 80:80 -e LOG_LEVEL=error IMAGE_NAME``
+- ``docker run -d -p 80:80 -e SERVER_ADMIN=heinzel@heinzelwelt.de IMAGE_NAME``
 
 The httpd process is listening on port 80/tcp.
 
@@ -35,9 +39,9 @@ CONFIGURATION
 =============
 The following **environment variables** are supported:
 
-- LOG_LEVEL
+- LOG_LEVEL (default: error)
   -- to set the httpd LogLevel directive
-- SERVER_ADMIN
+- SERVER_ADMIN (default: root@localhost)
   -- to set the httpd ServerAdmin directive